My Experience

MES Life Safety Logo

Sr. Vice President, E-commerce & Digitization

MES Life Safety 3/2023 - 8/2026

Recruited to lead enterprise digital strategy and commercial growth while partnering with executive leadership and a national sales organization.

  • Grew e-commerce revenue 66% through strategic digital initiatives selling equipment and uniforms.

  • Scaled 2,000+ customized procurement and e-commerce solutions for first responders.

  • Expanded DTC product assortment 2.75x, creating new customer and revenue opportunities.

  • Partnered with executive leadership to connect digital strategy with broader commercial objectives.

  • Traveled nationally to present digital solutions to customers, sales teams, and industry audiences.

  • Led cross-functional initiatives spanning product, customer experience, technology, sales, and business transformation.

  • Built alignment between digital initiatives and measurable business outcomes.

  • Software: Oracle Netsuite ERP, Suite Commerce Advanced (SCA), BigCommerce, Salesforce CRM, Lead Forensics, Klaviyo, Jira, LiveChat, Monday.

Five Below Logo

Principal, Product Management - Digital

Five Below 12/2022- 3/2023

Led product strategy for strategic e-commerce initiatives focused on digital commerce, customer experience, security, and business growth.

  • Led implementation of a PCI-compliant checkout experience for FiveBelow.com.

  • Directed cross-functional teams across Engineering, UX, Information Security, Compliance, and QA.

  • Served as primary product lead, aligning executive stakeholders through governance, risk management, and strategic communication.

  • Led Agile product delivery across domestic and offshore development teams.

  • Balanced customer experience, business objectives, security, and regulatory requirements.

Blue Acorn iCi Logo

Vice President, Product Management

Blue Acorn iCi (an Infosys Company) 2/2022 - 12/2022

Provided executive leadership across digital transformation, product strategy, and enterprise consulting initiatives.

  • Led digital transformation and product strategy initiatives for enterprise clients including Apple, Apple Music, Puma, and NBCUniversal.

  • Served as a strategic advisor to executive stakeholders, connecting technology investments to business objectives and measurable outcomes.

  • Led cross-functional teams spanning Product, Engineering, Creative, UX, Innovation, Program Management, and Sales.

  • Developed digital transformation roadmaps, product visions, MarTech assessments, organizational change strategies, and enterprise adoption plans.

  • Built trusted executive relationships and guided complex initiatives from strategy through execution.

  • Identified opportunities to improve growth, operational efficiency, customer experience, and digital capabilities.

Health-E Commerce Logo

Director, Product Management

Health-E Commerce 6/2021 - 2/2022

Owned the strategic direction of the company's digital product portfolio, shaping customer experiences across multiple e-commerce brands while helping the organization scale its digital capabilities.

  • Defined product vision and roadmap across FSA Store, HSA Store, WellDeservedHealth, and Caring Mill. All on Salesforce Commerce Cloud.

  • Prioritized investments using customer insights, ROI analysis, and organizational objectives.

  • Partnered across marketing, engineering, analytics, operations, and design to launch customer-centric solutions.

  • Introduced a data-driven product management approach that improved decision making and customer engagement.

  • Connected executive priorities with actionable product strategies.

Melissa and Doug Logo

Director of E-commerce, Direct-to-Consumer

Melissa & Doug 4/2017 - 6/2021

Led the growth of Melissa & Doug's direct-to-consumer business by combining merchandising strategy, digital commerce, customer acquisition, and operational execution into a unified e-commerce vision.

  • Directed merchandising, promotions, forecasting, and online revenue strategy.

  • Strengthened customer engagement through improvements to the digital shopping experience.

  • Managed strategic relationships with Salesforce (Commerce Cloud & B2B Commerce + Marketing Cloud), Amazon, Walmart, Target, Kohl's, Best Buy, QVC, and other key partners.

  • Delivered executive insights that informed investment and growth decisions.

  • Built collaborative teams spanning e-commerce, marketing, operations, and customer experience.

Ethan Allen Logo

Director, Digital Operations

Ethan Allen Global, Inc. 1/2008 - 4/2017

Joined Ethan Allen in 2008 and earned four promotions over nine years, progressing from Web Marketing Specialist to Director of Digital Operations.

Promoted to lead Ethan Allen's global digital strategy, overseeing e-commerce, omnichannel operations, and cross-functional teams across Marketing, Merchandising, Client Services, Creative, Technology, and Operations.

  • Directed enterprise digital strategy supporting domestic and international e-commerce growth.

  • Partnered with executive leadership, including the CEO and CFO, on strategic initiatives, investment priorities, and organizational planning.

  • Negotiated and launched Ethan Allen's partnership with Amazon, expanding digital reach and revenue opportunities.

  • Led major digital initiatives, including the website redesign, Demandware (Salesforce Commerce Cloud) upgrade, omnichannel tools, and customer experience enhancements.

  • Managed departmental strategy, budgets, and cross-functional execution to align digital innovation with business growth.