My name is John Freyer. I turn digital strategy into business growth.
I’m currently available for consulting engagements.
I’m based in Ridgefield Connecticut, and have traveled extensively throughout the United States for work.
I have 20+ years experience leading teams and company-wide initiatives. While my background is rooted in e-commerce and digital, I have always viewed digital not as a standalone function but as a growth engine for the broader business.
I have 5 kids (ages 15-5) and I love baseball (NYY).
Digital Transformation
I help organizations translate technology and digital opportunities into practical business strategies. From transformation roadmaps to organizational change, I focus on connecting technology investments to measurable outcomes.
E-commerce & Product
I bring deep experience building and scaling digital commerce and product experiences. I connect customer needs, business objectives, technology, and execution to create products and experiences that drive growth.
Partnerships & Growth
Growth rarely happens in isolation. I build relationships across customers, sales teams, technology partners, and strategic organizations to create opportunities, strengthen partnerships, and move initiatives forward.
Most recently at MES Life Safety, I helped build and lead the company's e-commerce and digital solutions business. I was responsible for developing digital strategies, growing revenue, expanding their online customer base, building digital purchasing solutions, improving product and catalog experiences, and working closely with sales, customers, manufacturers, and our executive team and board.
MES Life Safety Stats
66% E-Commerce revenue growth
2,000+ Customized websites & catalogs
2.75x DTC product assortment expansion
Lead team of 6 and external dev teams
Led DTC/B2B for MESLifeSafety.com